In the ever-evolving landscape of podcasting, one name stands out as a beacon of innovation and success: Gareth Cliff. Renowned as a podcasting pioneer in South Africa, Gareth Cliff’s journey from radio and TV to creating The Real Network has been nothing short of dynamic and inspiring.

In an exclusive interview with SA Podcast and Music Festival, Gareth Cliff shares his insights, humor, and deep passion for content, brands, and audiences. He emphasizes a crucial mantra for podcasters: “Either be the only one doing what you’re doing or be the best at what you’re doing.”

Reflecting on the past decade, Gareth acknowledges the monumental changes in podcast creation. What began as humble beginnings in a basic studio has transformed into The Real Network, featuring a state-of-the-art green screen studio and a team of technical wizards exploring uncharted territories in content creation.

Gareth’s integration with advertising agency RAPT underscores his strategic foresight. He believes that the future of podcasting lies in transforming brands into robust businesses. With the barrier to entry being cost-effective, he encourages aspiring podcasters to seize the opportunity now.