Music Executive of the Week
Gabi Shabangu: The Dynamic Youth Leading Content Connect Africa’s New Era
In a candid and dynamic interview with Authentic Peace for the SA Podcast and Music Festival (SAPMF), Gabi Shabangu, the charismatic General Manager of Content Connect Africa (CCA), shared her journey, insights, and the vibrant future she envisions for South Africa’s music industry.
“I’m a nepo baby,” Gabi declares with a laugh, setting a tone of authenticity right from the start. Despite her connections, her entry into the industry was far from glamorous. As an intern, Gabi’s days were filled with laborious record-keeping and managing minor issues. Yet, her passion shone through as she embraced her role as a label representative for Gallo, a cornerstone of the Music Arena hub at Arena Holdings.
Gabi’s excitement is palpable when she discusses the resurgence of Gqom, a unique South African sound she believes is poised for global export, much like the phenomenal rise of AmaPiano. “The nightlife in Johannesburg is back in full swing,” she enthuses. “This resurgence is sparking the development of edgy new sounds from the city of gold.” Her eyes lit up as she described the vibrant energy of the city, fueling innovation and creativity in the music scene.
Her passion for music and its narrative is evident in her dedication to her two standout projects: LeloWhatsGood and MX Blouse. Both artists are trailblazers in their own right. MX Blouse, an RnB artist and a sting performer, and LeloWhatsGood, a DJ capable of commanding an audience for an impressive 8-hour set, showcase the diverse and vibrant talent under Gabi’s wing.
When asked about the evolving role of CCA, Gabi explains, “Direct distribution to Digital Service Providers is our core business, but we’re evolving. We’re becoming a full-service label, but without the traditional caveats.” This transformation speaks to Gabi’s vision of a more inclusive and adaptive music industry, one that harnesses the power of digital platforms to propel artists to new heights.
Gabi closes our engaging chat with an inspiring message: “Now is a great time for music to travel faster than ever across the world. It’s a great time to have ambition and consider the sky the limit.” Her words resonate with a sense of boundless opportunity, urging artists and industry professionals alike to embrace the future with optimism and drive.